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Here are my most recent posts


Marketing brief – cheat sheet

Posted on October 6th, by Bill Vallis in Blog. No Comments

10 steps to a better marketing brief

When you need your team or agency to hit the ground running, there’s no better starting point than a solid marketing brief.

 

While it may seem easier to do without it and fly by the seat of your pants, committing … Read More »



The client case study [Part 1] – your brand credibility test

Posted on September 22nd, by Bill Vallis in Blog. No Comments

Illustrate B2B value with a well planned case study

With content that’s of real value to customers and prospects rightly prized, a client case study can be a great way to illustrate B2B value. At The Four Peas we’re certainly seeing strong demand for case study … Read More »



Charity retail brand launches

Posted on September 17th, by Bill Vallis in News. No Comments

New retail brand makes immediate high street impact

The launch of Salvage, an innovative charitable retail trading concept, has been “a roaring success” for Four Peas client, Shaw Trust. The national charity asked the agency to come up with the trading name, visual identity and retail … Read More »



New ‘Reality’ for b2b tech brand

Posted on August 21st, by Bill Vallis in News. No Comments

Agency develops new software service brand

Capcon, the hospitality sector audit and compliance specialists, have launched an innovative new online based service with the help of The Four Peas. The agency worked with Capcon and its strategic business partner ProcureWizard, creating the new product brand identity, … Read More »



The ‘F’ word: our email marketing subject line winner

Posted on November 15th, by Bill Vallis in News. No Comments

Campaign challenges email subject line myth

The Four Peas has recently implemented an email marketing campaign for Shaw Trust, the leading UK back-to-work charity. The crux of the digital marketing message was this: Shaw Trust offers employers a free recruitment service. But we all know you … Read More »



Graduate coaching website design goes live

Posted on October 18th, by Bill Vallis in News. No Comments

Small business goes large with new website design

With the UK economy seemingly turning a corner, many ambitious small businesses are raising their game. Graduate coaching specialists GradStep have done just that, commissioning The Four Peas to create a new corporate identity and website design, in … Read More »



Financial Services & IT client case studies delivered

Posted on September 26th, by Bill Vallis in News. No Comments

Client case studies prove a great way to illustrate B2B value

The Four Peas is seeing strong demand for client case studies as a focus for B2B marketing programmes.
The agency’s latest projects include work for financial services firm Grant Thornton, and IT solutions provider Omnico Group.

Case … Read More »



Real value website copy

Posted on September 23rd, by Bill Vallis in News. No Comments

New Claritize website attracts VC interest

A new software company website is attracting high levels of commercial interest – including an unsolicited call from a would-be VC investor.

Designed and built by Storm, and copywritten by The Four Peas, the new Claritize website demonstrates the importance and … Read More »



Healthcare marketing literature hits the mark

Posted on September 17th, by Bill Vallis in News. No Comments

New brochures target GPs & patients

Hot on the heels of the new website created for Bath Fertility Centre (BFC), The Four Peas has delivered healthcare marketing brochures targeting patients and GPs.

Having invested in its brand new, state-of-the-art  facility just outside Bath, the BFC team is … Read More »



Digital marketing: silver bullets & cold showers

Posted on July 11th, by Bill Vallis in Blog. No Comments

Let’s make digital marketing rock

“Let’s share digital marketing secrets.” This was pretty much the introductory line that setup a marketing event I attended last week.

Digital marketing best practice

The breakfast meeting brought together a broad church of marketing specialists, entrepreneurs, technical experts and developers, to share … Read More »