10 steps to a better marketing brief

When you need your team or agency to hit the ground running, there’s no better starting point than a solid marketing brief.

While it may seem easier to do without it and fly by the seat of your pants, committing … Read More »

Illustrate B2B value with a well planned case study

With content that’s of real value to customers and prospects rightly prized, a client case study can be a great way to illustrate B2B value. At The Four Peas we’re certainly seeing strong demand for case study … Read More »

Let’s make digital marketing rock

“Let’s share digital marketing secrets.” This was pretty much the introductory line that setup a marketing event I attended last week.

Digital marketing best practice

The breakfast meeting brought together a broad church of marketing specialists, entrepreneurs, technical experts and developers, to share … Read More »

Improve marketing ROI – advice for have-a-go copy heroes

Do you entrust your marcomms agency with copywriting, or are you more of a have-a-go hero?

You probably wouldn’t stake the success of your marketing communications on your own graphic design skills, even though you can draw. So … Read More »

Bullseye, or just plain bull… is your marketing on target?

As an agency on a mission to help our clients achieve their commercial maximum, we keep an eye on a selection of the best blogs, interest groups and industry comment. And while these sources SHARE useful … Read More »

When we established The Four Peas a decade ago, we chose the agency name as a reference to E. Jerome McCarthy’s widely referenced 4Ps of marketing. Playful and relevant, we hoped the name would bring a smile of recognition to marketers – and be distinct … Read More »

The gym. It’s an experience I endure to stay fit for weekend mountain biking adventures, but also to clear my head and gather my thoughts: we all need a bit of zen time. Sometimes I go after an intense day at work, specifically to move … Read More »

While the majority of businesses recognise the potential value of email marketing within their wider marketing communications programme, many fewer are actually walking the walk. But why?