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Marketing brief – cheat sheet

Posted on October 6th, by Bill Vallis in Blog. No Comments

10 steps to a better marketing brief

When you need your team or agency to hit the ground running, there’s no better starting point than a solid marketing brief.

 

While it may seem easier to do without it and fly by the seat of your pants, committing … Read More »



The client case study [Part 1] – your brand credibility test

Posted on September 22nd, by Bill Vallis in Blog. No Comments

Illustrate B2B value with a well planned case study

With content that’s of real value to customers and prospects rightly prized, a client case study can be a great way to illustrate B2B value. At The Four Peas we’re certainly seeing strong demand for case study … Read More »



Digital marketing: silver bullets & cold showers

Posted on July 11th, by Bill Vallis in Blog. No Comments

Let’s make digital marketing rock

“Let’s share digital marketing secrets.” This was pretty much the introductory line that setup a marketing event I attended last week.

Digital marketing best practice

The breakfast meeting brought together a broad church of marketing specialists, entrepreneurs, technical experts and developers, to share … Read More »



Copywriting great content: top tips

Posted on May 31st, by Bill Vallis in Blog. No Comments

Improve marketing ROI – advice for have-a-go copy heroes

Do you entrust your marcomms agency with copywriting, or are you more of a have-a-go hero?

You probably wouldn’t stake the success of your marketing communications on your own graphic design skills, even though you can draw. So … Read More »



Market Segmentation – 9 pointers to segmentation success

Posted on May 15th, by Bill Vallis in Blog. 2 comments

Bullseye, or just plain bull… is your marketing on target?

As an agency on a mission to help our clients achieve their commercial maximum, we keep an eye on a selection of the best blogs, interest groups and industry comment. And while these sources SHARE useful … Read More »



The 4Ps of Marketing – mind your ‘C’s, ‘E’s and ‘Q’s

Posted on April 29th, by Bill Vallis in Blog. No Comments

When we established The Four Peas a decade ago, we chose the agency name as a reference to E. Jerome McCarthy’s widely referenced 4Ps of marketing. Playful and relevant, we hoped the name would bring a smile of recognition to marketers – and be distinct … Read More »



An exercise in lifetime marketing value

Posted on April 11th, by Bill Vallis in Blog. No Comments

The gym. It’s an experience I endure to stay fit for weekend mountain biking adventures, but also to clear my head and gather my thoughts: we all need a bit of zen time. Sometimes I go after an intense day at work, specifically to move … Read More »



Developing a winning email contact list – Email Marketing

Posted on March 22nd, by Bill Vallis in Blog. No Comments

While the majority of businesses recognise the potential value of email marketing within their wider marketing communications programme, many fewer are actually walking the walk. But why?



Welcome to the blog

Posted on March 11th, by Bill Vallis in Blog. Comments Off

Here we will be sharing a few of the interesting things we find.