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10 steps to a better marketing brief
When you need your team or agency to hit the ground running, there’s no better starting point than a solid marketing brief.
While it may seem easier to do without it and fly by the seat of your pants, committing … Read More »
Illustrate B2B value with a well planned case study
With content that’s of real value to customers and prospects rightly prized, a client case study can be a great way to illustrate B2B value. At The Four Peas we’re certainly seeing strong demand for case study … Read More »
Let’s make digital marketing rock
“Let’s share digital marketing secrets.” This was pretty much the introductory line that setup a marketing event I attended last week.
Digital marketing best practice
The breakfast meeting brought together a broad church of marketing specialists, entrepreneurs, technical experts and developers, to share … Read More »
Improve marketing ROI – advice for have-a-go copy heroes
Do you entrust your marcomms agency with copywriting, or are you more of a have-a-go hero?
You probably wouldn’t stake the success of your marketing communications on your own graphic design skills, even though you can draw. So … Read More »
Bullseye, or just plain bull… is your marketing on target?
As an agency on a mission to help our clients achieve their commercial maximum, we keep an eye on a selection of the best blogs, interest groups and industry comment. And while these sources SHARE useful … Read More »
When we established The Four Peas a decade ago, we chose the agency name as a reference to E. Jerome McCarthy’s widely referenced 4Ps of marketing. Playful and relevant, we hoped the name would bring a smile of recognition to marketers – and be distinct … Read More »
The gym. It’s an experience I endure to stay fit for weekend mountain biking adventures, but also to clear my head and gather my thoughts: we all need a bit of zen time. Sometimes I go after an intense day at work, specifically to move … Read More »
While the majority of businesses recognise the potential value of email marketing within their wider marketing communications programme, many fewer are actually walking the walk. But why?
Here we will be sharing a few of the interesting things we find.