Blog
Marketing brief – cheat sheet
10 steps to a better marketing brief When you need your team or agency to hit the ground running, there’s no better starting point
The client case study [Part 1] – your brand credibility test
Illustrate B2B value with a well planned case study With content that’s of real value to customers and prospects rightly prized, a client case study
Digital marketing: silver bullets & cold showers
Let’s make digital marketing rock “Let’s share digital marketing secrets.” This was pretty much the introductory line that setup a marketing event I attended last
Copywriting great content: top tips
Improve marketing ROI – advice for have-a-go copy heroes Do you entrust your marcomms agency with copywriting, or are you more of a have-a-go hero?
Market Segmentation – 9 pointers to segmentation success
Bullseye, or just plain bull… is your marketing on target? As an agency on a mission to help our clients achieve their commercial maximum, we
The 4Ps of Marketing – mind your ‘C’s, ‘E’s and ‘Q’s
When we established The Four Peas a decade ago, we chose the agency name as a reference to E. Jerome McCarthy’s widely referenced 4Ps of
An exercise in lifetime marketing value
The gym. It’s an experience I endure to stay fit for weekend mountain biking adventures, but also to clear my head and gather my thoughts:
Developing a winning email contact list – Email Marketing
While the majority of businesses recognise the potential value of email marketing within their wider marketing communications programme, many fewer are actually walking the walk.
Welcome to the blog
Here we will be sharing a few of the interesting things we find.
