How do you convey the sophisticated benefits of the latest smartphone devices in a punchy, engaging and compelling way? This is an everyday challenge for telecoms manufacturers, and one that The Four Peas has been tackling on behalf of Research in Motion (RIM).
Multimedia brochure
RIM are the makers of BlackBerry, and the world’s fastest-growing company, according to business magazine Fortune. The Four Peas has completed its latest copywriting for the company: a multimedia brochure that takes the reader on the journey of a lifetime.
Adoption challenge
Telecoms operators have faced an industry wide problem with the launch of new applications for handheld devices: getting users to actually adopt them. Under the headline ‘Live your life. Share your world’, the copy uses a safari scenario to illustrate the sheer usefulness and fun of today’s smartphones.
Perfect antidote
The brochure written by The Four Peas is the perfect antidote for consumers fed-up with sales literature as unreadable as the proverbial telephone directory. A series of short spoken dialogues, supported by fun imagery, effortlessly communicates the amazing capabilities and ease of use of RIM’s phones. Which just goes to prove that in today’s marketplace, less really can be more.
Share
New retail brand makes immediate high street impact The launch of Salvage, an innovative charitable retail trading concept, has been
Agency develops new software service brand Capcon, the hospitality sector audit and compliance specialists, have launched an innovative new online
Campaign challenges email subject line myth The Four Peas has recently implemented an email marketing campaign for Shaw Trust, the
