Brand guidelines for NHS healthcare trust

Brand guidelines for NHS healthcare trust

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pic-news-brand-glines-ruhGuidelines glue NHS Trust brand together

A major NHS healthcare trust is adopting new brand guidelines to ensure that its communications underpin its values, strengths and strategic direction. The guidelines have been put together by The Four Peas, following the agency’s work across a range of high profile communications pieces for the trust.

NHS Foundation Trust status

Having already invested in an impactful and coherent brand toolset, the Royal United Hospital Bath NHS Trust needs to apply the new brand to full effect. It sees consistent and high quality communications as a cornerstone of its consultation process regarding NHS ‘Foundation Trust’ status.

In house, template-based communications

The Four Peas has made it incredibly easy for the RUH to produce on-brand communications in-house.

The agency has produced and supplied a series of Microsoft Office and Adobe Creative Suite based templates for use on office desktop computers. This makes it a doddle for staff to produce letters, faxes, posters, leaflets, presentations and other information in the trust’s powerful brand style.


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