The Four Peas has been commissioned by a large NHS Trust to help it develop its identity across patient and GP audiences.
The Royal United Hospital Bath NHS Trust (RUH) originally hired the agency to undertake a strategic marketing project in 2006. It has now briefed The Four Peas to create a visual communication style for the wider organisation.
NHS organisations are tied to a comprehensive set of generic design guidelines, however these allow scope for individual trusts to establish their own unique visual styles. The Four Peas’ experience of these issues and the NHS environment are critical to successfully fulfilling this potentially tricky brief.
Welcoming the new contract, The Four Peas’ Bill Vallis commented, “The earlier work we completed for the RUH has been exceptionally well received, so we’re pulling out all the stops to come up with another outstanding creative solution. The NHS is a complex environment from a marketing perspective, which makes this challenge all the more rewarding.”