The Bath Fertility Centre is relaunching its services with a new corporate identity created by The Four Peas. The new logo cleverly balances subtle fertility and geographical references within an accessible, contemporary design.
Articulating the DNA
The Bath Fertility Centre undertakes NHS as well as private work, and competes with several well-established regional providers. The organisation had already been through an aborted logo design exercise with another agency prior to engaging The Four Peas, so it was crucial to create confidence from the outset.
The Four Peas achieved this by quickly grasping the organisation’s culture and objectives, articulating its DNA through strong creative concepts that won immediate client plaudits. The agency is now rolling out the new corporate identity and creating new marketing literature.
Four Peas director Bill Vallis comments, “It was especially satisfying to see our proposals received so favourably, because we knew this was the organisation’s second attempt at commissioning a corporate ID revamp. The key to success was establishing a solid brief, by asking the right questions and listening well.”
The agency is building on its reputation in the healthcare market, with a number of commercial as well as public sector clients on its books.