Hospitality campaign creates clear advantage

Hospitality campaign creates clear advantage

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Marketing agency The Four Peas has created an exciting B2B direct marketing campaign for software client, Clarity Commerce Solutions.

Creative work goes down a storm
Already a leading provider of point of sale (POS) software to the UK hospitality sector, Clarity briefed the agency to come-up with ideas for a direct marketing campaign. The requirement was to launch Clarity’s latest product – ClearView – to existing hospitality customers and new prospects.

The Four Peas’ creative work went down a storm, and Clarity is implementing a two part campaign. It comprises a high impact, attention-grabbing mailer coupled with a more substantial fulfilment piece. Produced on clear PVC material, the initial mailer strongly leverages the new ClearView name. The unusual media makes the piece stand out, while a punchy, minimalist design and copy combine to create a compelling and memorable message.

As well as producing and despatching the initial DL mailing, The Four Peas has also produced a follow-up fulfilment piece. The A5 leaflet will be sent to campaign respondents as well as distributed at events and in other sales scenarios. The leaflet uses a clean layout and imagery to support strong copy messages, substantiating the simplicity and value of ClearView to drive response.

The campaign is going live as this article goes to press, and the Clarity sales team is anticipating a busy period of activity.


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