Neigh… horse leadership brochure is no joke

Neigh… horse leadership brochure is no joke

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Organisational development company Coalescence Consulting is whinnying with delight at its latest product brochure, produced by The Four Peas. The stunning brochure is critical to generating revenue from Coalescence’s innovative new workshops for top executives – which feature horses…

Communications challenge
Keen equestrians, Coalescence’s directors have developed an inspirational training approach, working with horses to enhance organisational leaders’ skills. However, translating this idea into a significant revenue earner for the company poses no small challenge. And just to add to our task, we were given just three weeks to create and deliver the printed brochure.

Given the ‘C’ level audience and the highly unusual nature of the product, The Four Peas proposed producing a brochure. A stunning creative approach was developed featuring dedicated photography coupled with powerful copy, making the unfamiliar subject matter credible and compelling to today’s business leaders.

The judges verdict
Coalescence founder director Karen Johnson judged The Four Peas’ input as “brilliant” – and who are we to argue? The new brochure is now being distributed, and (alongside the company’s new corporate brochure and website – also produced by The Four Peas) is the key marketing tool in Coalescence’s bid to win new customers.


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