Leading global supply chain management specialist RedPrairie has appointed The Four Peas to provide copywriting services. The agency is fulfilling wide-ranging copywriting briefs for the software giant, to help boost the effectiveness of its marketing communications programme.

Perfect match
RedPrairie is an undisputed leader in its field, with 30+ years of experience, 20+ offices around the globe and over 1,000 employees.

Given the scale of RedPrairie’s operations, the appointment of a smaller agency like The Four Peas could be seen as surprising. Not so, states The Four Peas’ Bill Vallis, “We’re a perfect match. RedPrairie needed an agency with a real commitment to service as well as outstanding copywriting delivery. The Four Peas was able to demonstrate a strong B2B marketing track record, with proven success in the IT sector.”

Fertile ground
RedPrairie has quickly seen the copywriting versatility of The Four Peas, which has taken early briefs for digital campaigns as well as more traditional items such as case studies in its stride. The client is already benefiting from punchy, creative and effective copy that’s turned around in the blink of an eye.

“It’s always satisfying to win new business through word of mouth,” says Bill Vallis, “RedPrairie were referred to us by an existing client, and we believe that The Four Peas’ capabilities provide fertile ground for a highly successful partnership.”