Taking the mystery out of dining

Taking the mystery out of dining

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Hospitality research specialist The Mystery Dining Company (TMDC) has relaunched, with the help of The Four Peas. The agency’s remit included a complete online overhaul and the creation of wide ranging marketing collateral to spearhead TMDC’s 2008 sales drive.

Repositioning insight
The Four Peas undertook a detailed competitor analysis before formulating a new communications strategy for TMDC. The company was underselling its skills and business expertise, focusing too strongly on operational deliverables instead of the clear strategic value it offers customers.

The agency has repositioned TMDC as knowledge specialists with the ability to uncover and use customer insights – delivering effective business strategy and improved financial performance for dining sector clients. TMDC has declared itself, “Really pleased with the end result.”

Integrated marketing
In addition to creating the powerful, sales focused website, The Four Peas is also developing a portfolio of integrated marketing communications for TMDC.  A variety of literature items are being designed and produced to address different marketing scenarios, ensuring that the company can maximise its impact at every stage of the sales cycle.


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