Software business Total Hospitality has made a splash at the annual Best Western hotel member conference using a simple promotional approach, with the help of The Four Peas.

Given the rare opportunity to have a presence at the exclusive event, attended by a perfectly targeted captive audience, Total Hospitality briefed us to drive stand footfall and generate a prospect database using a simple free prize draw incentive.

Eye-catching delegate letter
To make sure that every conference delegate was aware of the chance to win a fantastic New Zealand holiday, we produced an eye-catching and succinct promotional letter and prize draw entry form. The entry form posed a series of questions to pre-qualify respondents for future sales activity, and had to be handed-in at Total Hospitality’s stand during the event.

Arranging for the winner to be announced at the main conference dinner verified the offer and positioned Total Hospitality as a favoured Best Western IT partner, while the letter highlighted Total Hospitality’s experience in helping international Best Western hoteliers to succeed. The promotional material was inserted with a New Zealand tourism brochure into delegate bags, received by attendees on arrival.

Outstanding success
This simple concept proved the perfect vehicle for Total Hospitality, generating leads at the event and creating a valuable prospect database for future marketing activity.