Software business Total Hospitality has made a splash at the annual Best Western hotel member conference using a simple promotional approach, with the help of The Four Peas.
Given the rare opportunity to have a presence at the exclusive event, attended by a perfectly targeted captive audience, Total Hospitality briefed us to drive stand footfall and generate a prospect database using a simple free prize draw incentive.
Eye-catching delegate letter
To make sure that every conference delegate was aware of the chance to win a fantastic New Zealand holiday, we produced an eye-catching and succinct promotional letter and prize draw entry form. The entry form posed a series of questions to pre-qualify respondents for future sales activity, and had to be handed-in at Total Hospitality’s stand during the event.
Arranging for the winner to be announced at the main conference dinner verified the offer and positioned Total Hospitality as a favoured Best Western IT partner, while the letter highlighted Total Hospitality’s experience in helping international Best Western hoteliers to succeed. The promotional material was inserted with a New Zealand tourism brochure into delegate bags, received by attendees on arrival.
This simple concept proved the perfect vehicle for Total Hospitality, generating leads at the event and creating a valuable prospect database for future marketing activity.