Client case studies prove a great way to illustrate B2B value
The Four Peas is seeing strong demand for client case studies as a focus for B2B marketing programmes.
The agency’s latest projects include work for financial services firm Grant Thornton, and IT solutions provider Omnico Group.
Case studies have always been useful marketing tools in traditional sales support contexts, for display and handing out at exhibitions and conferences, and in generating trade publication PR coverage. High quality client case studies add relevance and credibility to business propositions, showing their applications in specific market sectors or to business challenges.
Working through a London-based partner agency, the Four Peas is helping Grant Thornton to create a number of new client case studies. Once Grant Thornton has secured a client’s agreement to participate – in this case a company called AudioGo (previously BBC Audiobooks) – it holds a detailed pre-interview briefing teleconference involving key Grant Thornton and agency personnel.
The Four Peas has a long track record of successful case study production, so it knows what it takes to run structured and professional interviews with senior level client representatives.
Efficient and fast case study production
The AudioGo case study for Grant Thornton proves the value of a thorough briefing process: the interview delivered lots of valuable client content. The first draft produced by the agency was signed-off without incident, making the project an efficient and relatively fast exercise.
Similarly, several recent new case studies produced by the agency for Omnico Group have provided the business with a valuable and substantial new body of marketing content. Productions have included a case study on global hospitality giant Sodexo, as well as one describing how Omnico’s software has enhanced the leisure operations of Lee Valley Regional Park Authority (LVRPA).
Valuable digital marketing assets
Today, professionally produced case studies play a central role in inbound digital marketing campaigns, delivering even more bang for the marketing buck.
Bill Vallis at The Four Peas comments, “Grant Thornton’s and Omnico’s new case studies are key marketing assets. They provide a focus for their company blogging, social media and email marketing activity, delivering genuinely useful information to their customers, prospects, and stakeholders.”
For expertly produced client case studies, contact The Four Peas.