Great ROI from ‘cashless software’ email campaign
An email campaign targeting UK universities has delivered strong results for leading ‘customer experience’ IT solutions provider Clarity Commerce Solutions.
Devised and created by The Four Peas, the tactical email campaign promoting Clarity’s cashless card technology generated a 30% open rate from a cold list of just 150 industry contacts, and delivered four qualified sales leads.
Client Sarah Roberts comments, “The agency turned the campaign around incredibly quickly, and the messaging and design were spot on – we’re very satisfied with the quality leads the email campaign generated.”
Strong digital proposition
Bill Vallis of The Four Peas concludes:
“Our lean agency structure enables us to create and deliver successful digital campaigns at very short notice. The email marketing results we are delivering for Clarity and other clients show the strength of the agency’s online capability.”
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