User focus drives WCBS digital marketing presence

School management software company WCBS has worked with The Four Peas to implement a major website design update. The new site incorporates user-focused navigation features and a significant structure revision, ensuring it focuses on revenue generation and the company’s latest marketing priorities.

Redesigned website for software vendor WCBS

Tracy Jardine, Marketing Officer at WCBS, commented:

“Thanks for all the agency’s work in delivering the major update to our website. Our online presence is now even more effective in terms of its user focus, relevance to international prospects, and the way it delivers on our commercial goals. You’ve helped us build a strong digital marketing presence that marks us out as the leaders in our sector.”

Competitive edge

Appointed by WCBS back in 2010, the Four Peas had overseen the creation of its website the following year. This reinforced the company’s position as market leaders, however with its UK market becoming increasingly saturated, WCBS wanted to maintain its competitive edge.

Usability improved

The updated WCBS website helps users to find the products relevant to their needs, and to understand the benefits specific to their own role. Various content and navigational changes highlight the software’s value to international schools, and the company’s global reach and capabilities.

Improvements include integrated language translation tools, increased visibility of social media links, and greater prominence for revenue generating areas of the site such as the events programme.

To boost your online presence with a user-focused website, contact The Four Peas.