Sector: Organisational development
Brief: Following the creation of Coalescence’s corporate brochure by the Four Peas, the agency was briefed to perform a major overhaul and re-design of the consultancy’s website.
- Leverage brand platform established in corporate brochure design
- Clearly differentiate service areas to maximise sales appeal
- Communicate the growth and status of the business since its inception
Solution: A dynamic element was introduced to the website, creating a strong focal point and highlighting Coalescence’s brand promise. New content areas and conceptual imagery, valuable download documents, useful links and simple navigation all drive site user traffic and activity. The look and feel builds on the brand assets developed for Coalescence’s corporate brochure.
Results: A distinctive, compelling and easy to use website that communicates the true value Coalescence offers. The project involved a substantial copywriting and content planning phase, helping Coalescence to clearly define and sell its services. The dual navigation system makes finding relevant content supremely easy and fast, and the entire site runs quickly and trouble free.
[supertagline]“Our new corporate brochure, display materials and website are the perfect sales tools to help take the business to the next level. The Four Peas has made achieving this straightforward, with sound advice, creativity and responsiveness to our needs.”
Karen Johnson, Founder, Coalescence