Sector: Public healthcare
Brief: To create a brand identity and design approach for the Bath Treatment Centre – a new generation of NHS healthcare facility in competition with other regional centres.
- Create visual identity and tagline
- Establish brand design approach across range of communications media
- Achieve this while working within the established NHS design guidelines
Solution: A simple and accessible creative approach was developed from a series of initial options, using the tagline “We’re all about you”. The design style was applied to a series of example formats including stationery, signage, advertising, web pages and printed literature to demonstrate its effectiveness.
Results: The memorable creative approach and execution met the project objectives exactly. The new brand generated excitement and enthusiasm at the highest levels of the trust, during a difficult period of budget reviews and announcements.
[supertagline]“The Four Peas brings a strong strategic perspective and great service to challenging marketing briefs. Most importantly, they deliver clever and compelling creative work.”
Jeremy Martin, Head of Business Development & Improvement, The Royal United Hospital Bath NHS Trust